Listing pages go hand in hand with selling a home, mostly as a result of how many buyers engage in their search for a new home online. Typically, listing pages are kept on a real estate brokerage’s website and can be shared to other platforms to increase reach. Since buyers are leaning on real estate websites more and more for information about available properties, sellers are always going to benefit from having one.
Buyers first search for homes online
It’s no surprise that buyers conduct most of their early home searches online. Before stepping out to view available South Beach real estate, they’re likely browsing the local listing platforms. In fact, the National Association of Realtors completed a study on consumer trends that revealed 90% of home buyers utilize online platforms to hunt for homes. Even before buyers partner with a real estate agent, they tend to take a look at the Miami Beach real estate market to see what kinds of homes are listed. By reviewing recent changes in market pricing and demand, buyers can know what to expect once they’re ready to start looking in earnest. Listing pages allow your property to be front and center when buyers are searching for their next home. If you have a listing page that stands out and grabs their attention, you’re more likely to have a more successful sale.
Listing pages reach the most buyers
Listing pages lead to more successful sales, in large part because they cast a wider net than physical promotions and word of mouth. By implementing up-to-date search engine optimization (SEO) strategies, the developers, writers, and publishers who put together your listing page will ensure that it pops up when buyers search for homes in your area. Keywords and phrases that buyers are actually searching for can be included in your listing page to ensure that those buyers are landing on your property. For example, a buyer might search for “available South Beach real estate” on Google, and because that phrase is used throughout the descriptions on your page, your page will be more likely to come up in the results. Any seller looking to draw in the most buyers will make sure they have the best listing page possible. And in a market like Miami’s, where demand is fair but not high, drawing in the most buyers is your key to earning the most from your sale.
Listing pages feature photography
No listing page is complete without photography. A key reason you want to use a listing page is so that you can give your potential buyers a glimpse into what your property is like. Homes with professional photography on their listing pages have been known to sell as much as 30% faster than those without. In the Miami Beach real estate market, where the average home sells in nearly 70 days, doing what you can to speed up the process will be in your best interest. Professional photographers who are experienced in real estate know how to make your property shine. From bringing in specialty equipment to catching each room from a variety of angles, your team of professionals will ensure that your listing is bright and appealing.